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Annual Passes in the West Midlands

Are you looking to save money on days out across the year? Then look no further, these fantastic annual passes in the West Midlands allow you and your family to enjoy a year of adventure, exploration, and fun at some of the region's most beloved attractions. From zoos and theme parks to museums and gardens, there's something for everyone to enjoy.

In this comprehensive guide, we'll take a closer look at the best annual passes for families in the West Midlands, highlighting their features, benefits, and pricing options. So, let's dive in and discover the perfect pass for you!

Please note that prices and details are subject to change. For the most up-to-date information, please visit the respective websites.

The Best Memberships and Annual Passes for Families

1. Merlin Annual Pass

Merlin Annual Pass - Merlin Entertainments - best annual passes for families

The Merlin Annual Pass is a fantastic opportunity for adventure seekers and thrill enthusiasts looking to explore a wide range of attractions and experiences in the Midlands. With the Merlin Annual Pass, visitors gain unlimited entry to an array of renowned Merlin Entertainment destinations such as Alton Towers Resort, SEA LIFE Birmingham, Warwick Castle, Cadbury World, and LEGOLAND Discovery Centre Birmingham. With a Merlin pass, you can book activities such as high ropes, climbing, shooting and archery for free at The Bear Grylls Adventure. Other activities at Bear Grylls Adventure can be booked at up to 50% off. Although outside of the Midlands, you can also travel down south and visit Chessington World of Adventures and Thorpe Park as part of your membership.

This pass not only offers year-round access to these incredible attractions but also provides exclusive discounts and perks, making it an excellent choice for those seeking memorable experiences in the heart of the Midlands.

2. West Midland Safari Park

annual pass west midlands safari park - best annual passes ukl pass

If you're a nature lover and thrill-seeker, a West Midland Safari Park Annual Pass is a must-have. Encounter some of the world's most beautiful and endangered animal species as you journey through the park. From majestic lions to playful giraffes, the safari drive-through offers an up-close and personal encounter with wildlife.

There are four annual pass options ranging from bronze (£59pp) to platinum (£175pp). The platinum pass includes a multi-ride wristband, free entry to Drayton Manor Resort, 20% off in WMSP shops and food outlets, 20% off VIP experiences, and 10% off safari lodges bookings.

For more information and to purchase your pass, visit the West Midland Safari Park website.

3. Warwick Castle

Step back in time and immerse yourself in history with the Warwick Castle Annual Pass. As an annual passholder, you get unlimited access to Warwick Castle, one of the most iconic landmarks in the Midlands. Explore the castle's magnificent grounds, visit the beautiful gardens, and discover the rich history that spans over 1,000 years.

The Warwick Castle Annual Pass offers a range of benefits, including year-round access to the castle, gardens, and grounds. Members also receive exclusive offers to special events and discounts on overnight stays at the Knights Village.

Pricing for the annual passes is as follows:

Silver Pass: From £49pp

Gold Pass: From £69pp

With the Gold Pass, you can enjoy all that Warwick Castle has to offer for 345 days of the year, as well as half-price Castle Dungeon entry, and free car parking.

To purchase your pass and start your historic adventure, visit the Warwick Castle website.

4. Drayton Manor

Drayton Manor Rides at Thomas Land

With this yearly membership, visitors can enjoy a year's worth of adventures at Drayton Manor Theme Park, a renowned destination known for its thrilling rides, captivating shows, and captivating attractions suitable for all ages. The pass offers unlimited access to the park, allowing you to experience adrenaline-pumping roller coasters like Shockwave and Apocalypse, as well as Thomas Land, a beloved area designed especially for younger children featuring Thomas the Tank Engine and his friends. The theme park has a brand-new three-tiered pass structure, with prices starting from £99.

For more information about the three memberships on offer, head here.

5. Alton Towers

alton towers CBeebies Land annual pass - best annual passes for families

With an Alton Towers Resort membership visitors can revel in a year's worth of thrilling experiences. This includes access to an array of adrenaline-pumping rides, such as the iconic Galactica, the record-breaking Wicker Man, and the family-friendly CBeebies Land (Excludes peak dates). Other benefits include up to 20% off retail, food and drinks.

For more information and to purchase your pass, visit the theme park's website here.

6. Black Country Living Museum

The Black Country Living Museum's membership is a fantastic opportunity for visitors to immerse themselves in the rich industrial history and cultural heritage of the region. This pass gives you unlimited access to this unique open-air museum, priority booking and 20% off special events, 25% off entry for friends and family, 20% discount on food and drink outlets and in the shops, and exclusive experiences and behind-the-scenes tours. The museum is easily accessible by car and is just a short distance away from Dudley bus station.

Head to the museum's website for more info!

7. Birmingham Museums

science museum birmingham membership - best annual passes for families
Photo Credit: Birmingham Museums

The Birmingham Museums annual membership offers an incredible opportunity for art and culture enthusiasts to immerse themselves in the rich history and vibrant creativity of Birmingham. This pass provides 12 months of free entry to a diverse array of world-class museums and galleries, including the Birmingham Museum and Art Gallery, the Thinktank Science Museum, and more. The Thinktank Museum provides an educational and entertaining experience for visitors of all ages (Mini Brum, the unique play village, is our favourite part). Birmingham is easily accessible by West Midlands Railway train, National Express buses, and West Midlands Metro tram. Birmingham Moor Street and Birmingham New Street are short distances away, but make sure to check for National Rail strikes before travelling.

The Annual Pass is priced at £35 per adult and £95 per family (2 adults and up to 3 children). To purchase your pass, visit the Birmingham Museums website.

8. Ironbridge Gorge Museums: The PASS

Blists Hill Victorian Town in Ironbridge - best annual passes uk

This is a super-value pass that gets you unlimited entry to all Ironbridge Gorge museums for a whole year, including Blists Hill Victorian Town and Enginuity. A family pass (2 adults and up to 4 children) is £86. For more information about this membership and The PASS PLUS option on the Ironbridge Valley of Invention website.

9. Dudley Zoo

A Dudley Zoo annual membership allows you to enjoy unlimited visits to one of the West Midlands' most beloved zoological attractions. Membership holders also get 10% off all retail purchases over £5, 10% discount on animal experiences and zoo keeper experiences, discounts on exclusive events, discounted parking, and the satisfaction of knowing they contribute to the conservation efforts undertaken by the zoo. The zoo is easily accessible by car and is just a short distance away from Dudley bus station.

Dudley Zoo's annual membership costs £56 per adult and £37 per child. You can find out more information here.

10. Botanical Gardens Annual Pass

Escape the hustle and bustle of the city and immerse yourself in the tranquillity of the Botanical Gardens. These stunning gardens offer a peaceful oasis where you can connect with nature and enjoy the beauty of various plants and flowers.

With a Botanical Gardens Annual Pass, you can get unlimited entry to the serene gardens throughout the year, as well as free and special offers to many other celebrated Gardens across the UK including Kew, Westonbirt Arboretum, and more.

Adult: £45

Family: £70 (includes two adults and up to three children (aged 5-16 years), under 5s visit for free.

To purchase your Botanical Gardens Annual Pass and start enjoying the natural wonders of Birmingham, visit the Botanical Gardens website.

Pay for a day visit free for 12 months

  • Twycross Zoo

  • Black Country Living Museum: UnChained Annual Pass

  • British Motor Museum

Other Memberships

In addition to the above options, there are several other fantastic annual passes and season tickets available in the West Midlands. These include:

  • Weston Park

  • Arley Arboretum

  • National Trust

  • English Heritage

  • Attwell Farm Park

  • Conkers

  • Cotswold Wildlife Park Season Ticket

  • Hatton Adventure World

  • Ironbridge Museums

  • Trentham Monkey Forest

  • All Things Wild Season Pass

  • Birmingham Wildlife and Conservation Centre

  • Legoland Discovery Centre Birmingham

  • Lower Drayton Farm PLAY@ membership

Round Up of Annual Passes in and near the West Midlands

These are just some of the best annual passes for families in the Midlands. Whether you're a nature enthusiast, history buff, or thrill-seeker, there's something for everyone to enjoy. If you're not sure if a season ticket or annual pass is for you, why not check out an attraction with a day ticket first? You could also give the gift of adventure this Christmas with an annual pass or membership to one of these fantastic attractions.

Start exploring the West Midlands today and create memories that will last a lifetime.


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